Strategy & Management

Our globally-recognized, in-person Product Management Training Program combines the latest in Design Thinking with the best of the Berkeley-Haas MBA program to prepare participants for the dual role of Product Designer and Product Manager of their product line. Through the program, they gain an understanding of their customer’s environment and needs, learn how to design winning customer experiences, boost their team’s performance, mobilize their organization to take action, develop a competitive advantage, and create standout products and services that customers will love.

If you want to take your product management skills to the next level and drive fundamental transformation in your organization, our Product Management course will give you the human-centered tools and knowledge you need to expand your creative potential, uncover valuable customer insights, create transformational products and services, and—ultimately—become a more inspired and effective business leader.

Key Takeaways

Transcend Day-to-Day Firefighting and Drive Product Strategy: Harness the latest customer-centric and product manager frameworks to gain deeper insights, integrate market feedback to drive innovation, and build differentiated products and services—without succumbing to the “tyranny of the inbox.”

Master Business Model Communication: Hone your negotiation skills and learn to rapidly & effectively communicate a comprehensive business model for your existing business, as well as product extensions and new lines of business you wish to create and implement.

Optimize Management Capabilities and Profitability: Learn how to create new pricing tools and allocate scarce resources among products to optimize product line profitability, as well as effectively manage your cross-functional team (even in remote settings or when you lack direct authority).

Designed to bridge the gap between leadership and organizational culture in strategic management, ourLeading Strategy Execution Through Culture program provides executive business leaders with research-based tools to encourage a positive company culture and drive successful strategic outcomes.

In this powerful leadership and organizational culture course centered on visionary leadership, you’ll learn to successfully leverage organizational culture change to set and reach your most ambitious goals. This includes identifying critical gaps between your organization’s current and ideal culture and understanding how to overcome common barriers to change. You’ll also hone your unique leadership style, develop your strategic vision, and discover how to accelerate your team’s performance to achieve your vision and maximize impact.


Key Takeaways

Become a Transformational Leader: Elevate your expertise and ability to drive organizational transformation with new skills and frameworks designed to help you capture and communicate your transformational vision, masterfully orchestrate complex change, make more informed decisions, and align and mobilize your team.

Build a High-Performance Culture: Successfully set and achieve strategic organizational objectives by diagnosing your current work culture, addressing the three key criteria necessary for a strategic culture, and employing this new culture strategy as an accomplishment tool—inspiring accountability, commitment, higher performance, and excellence at all levels.

Fluidly Navigate Cultural Shifts: Capitalize on culture change opportunities and manage complex culture shifts by skillfully maneuvering across the organizational landscape and its intricacies, identifying and overcoming hurdles unique to culture change in the workplace, and aligning your team with changes in your organization’s strategic direction.

Data Science for Leaders is an intensive business analytics training specifically designed for the demanding schedule of senior executives. This immersive data science program leads participants through the process of uniting core leadership principles with data science methods to drive profitable and sustainable business growth.

By attending this unique data science certificate program, you’ll learn directly from the industry’s foremost data science educators and leaders. Their world-class instruction along with an industry-forward curriculum will enable you to recognize the practical applications of machine learning in business, build data-driven products through experimental design, and merge data science and business analytics insights to inform successful business decisions, strategy, and execution.


Key Takeaways

Acquire a Confident Data Science Mindset: Embrace data science not as a discipline but as a way of thinking. Use your new data mindset to confidently extract key science-backed insights, anticipate organizational needs, and envision new business growth.

Improve Your Organization’s Business Processes: Apply data analytics, statistics, and their applications to optimize core business systems and processes and increase your organization’s operational capacity in all business areas.

Harness Data & Technology to Create New Value: Understand how to leverage data science tools, methods, and know-how to solve pressing business problems, identify and implement new business strategies, and generate new value.

Our highly acclaimed Negotiation & Influence program is a globally-recognized negotiations training course rooted in the social psychology behind effective communications and negotiations. It provides an in-depth understanding of the negotiation tactics that most positively influence others and foster environments that increase the likelihood of negotiation success in all domains, from work life to home life—and everything in between.

During this intensive program, you’ll acquire a toolbox of negotiation skills and strategies and the ability to recognize when to use them —even in situations where you don’t have direct authority. Importantly, you’ll also learn how to prevent emotions from interfering with the process and manage conflict by uncovering shared values and building the trust necessary to succeed in even the most challenging situations.


Key Takeaways

Master the Art of Negotiation: Learn best practices for assessing the negotiation landscape and effectively approaching different types of negotiations. Also, learn to recognize why agreements become imbalanced, when (and how) to ask questions and share information, diffuse gambits, and use silence effectively.

Build Trust & Put the Emotions Aside: Employ a deep understanding of social psychology to change a negotiation from competitive to cooperative and avoid behaviors that shut the other party down. Grasp the fundamentals of conflict management and learn how to regulate your and others' emotions so they do not negatively affect the outcome.

Maximize Satisfaction in Every Negotiation: Increase the chances of mutual benefits by skillfully applying various tactics, including making strategic opening offers and proposals, negotiating with packages, managing multiple incoming offers, handling cross-cultural negotiations, and navigating complex interactions.

The Berkeley ExecEd Product Management Studio is a globally recognized product management program designed to empower current and aspiring PMs with the latest tools, perspectives, and product manager frameworks to drive product and market success. Its comprehensive curriculum—delivered through the lens of Design Thinking—provides future-proof skills that enable participants to artfully balance customer centricity with data-based decision-making.

As a program participant, you will enjoy a dynamic learning experience designed to inspire idea generation, explore your innovation capabilities, and harness tools like the Product Management Canvas to uncover insights that lead to exciting new product and service innovations. Along with acquiring advanced tactics for managing a product through its entire life cycle, you’ll master customer journey mapping, pricing, portfolio planning, and crafting a compelling product narrative.


Key Takeaways

Launch Customer-Centered Product Innovations: Harness the latest human-centered design thinking tools to obtain deeper insights, capture new value creation and delivery opportunities, and determine the most effective methods for integrating customer research and market signals to drive product design innovations.

Drive Resonance with Your Product Through Storytelling: Learn to speak the language of senior management and engage decision-makers through a compelling product story and customer journey map that captures and communicates a powerful vision and comprehensive new product strategy for your organization.

Become an Effective and Powerful Product Owner: Mature into a product owner capable of strategically planning your design roadmap to execute your objectives, predicting minimum viable product, prioritizing economic value to the customer (EVC), and effectively managing value creation, delivery, and capture.

Throughout these volatile times, the world needs changemakers to go beyond themselves and collectively work to create a positive impact. To do so, understanding change management is crucial for leaders to successfully adapt, grow, and succeed. But how do you maneuver and create change? Effectively driving change is rarely taught, leaving professionals and their organizations lost and overwhelmed amidst growing change challenges.

The Berkeley Changemaker® is an inclusive leadership training founded on UC Berkeley's core values, like questioning the status quo and serving others, and its longstanding union with innovation. Throughout the three-day in-person program, you will acquire the hard skills needed to be a changemaker for a positive impact, regardless of your industry, as well as lead with purpose. Faculty Director, Alex Budak, will guide you through the importance of visionary leadership, how to find new sources of purpose, and how each impact your ability to effectively lead change. The Changemaker program employs a combination of lectures, cases, guest speakers, hands-on learning, and guided reflection to maximize the participant's learning retention. From inspiring change to stimulating action, the Berkeley Changemaker program will explore the best practices for applying critical thinking to your change management processes, discovering new sources of purpose, and leveraging your vision to spark action in others.

Key Takeaways

Master the 3 C's of a Changemaker: Grasp the essential concepts that a Changemaker must embrace and exemplify: critical thinking, collaboration, and communication. Learn the importance of each and how to properly employ them in your change-making efforts.

Harness Your Vision for Bigger Impact: Learn to use the power of your vision to craft a great story, be a better communicator, and employ an inclusive leadership approach to engage and inspire others to be part of your change efforts.

Navigate, Shape, and Lead Change Effectively: Learn real-world, time-tested strategies for galvanizing change efforts of all types, resolving conflicts, and overcoming other common obstacles so you can work smarter, not harder.

AI for Executives is an artificial intelligence training designed to help forward-thinking leaders like you leverage AI's transformative power and acquire the strategic frameworks your organization needs to thrive in a radically changing environment.

In this AI program, you will learn from distinguished Berkeley Haas faculty and industry experts how to evaluate AI systems and their potential impacts, gain strategies for AI adoption, and drive innovation within your organization. Equipped with new skills, you will understand which AI strategies will lead to competitive gains in your industry.

Key Takeaways:

• Leverage AI for a Competitive Advantage: Explore the significant opportunities and challenges posed by AI in your industry. Apply your learnings to transform your organization by incorporating AI into your business strategy to drive growth.

• Critically Examine the Latest AI Innovations: Capitalize on your new AI mindset to assess and respond to artificial intelligence's evolutions. Grasp how the latest capabilities and developments affect your business operations and performance.

• Understand the Ethical Implications of AI: Evaluate and account for the multifaceted issues associated with AI that might affect your organization, including social, political, and ethical considerations.