Advanced Marketing Management

As digital marketing becomes the new normal and best practices evolve at an unprecedented pace, today’s organizations must work tirelessly to stay on the leading edge. Marketing executives must continually evaluate new opportunities, identify priorities and communicate their vision and results across the organization. In forward-looking marketing-driven companies, rising mid-career executives face the greatest challenge: leading a younger generation of digital natives while reporting to a well-informed C-suite with high expectations for marketing management. Designed by senior members of Kellogg’s renowned marketing faculty and former CMOs of leading corporations, the program builds participants’ understanding of the fast-evolving marketing environment and digital capabilities. Upon completing this program, you will be equipped to translate high-level aspirations into tangible marketing initiatives — and lead those initiatives successfully.